Opt Outs

Once you have permission from your recipient to send them marketing or promotional material via SMS (permission can be in the form of membership, sign up or opt in), you must provide them with the ability to unsubscribe (Opt Out) from future communication.



Before sending any marketing or promotional SMS, be sure to check your local legislation and guidelines regarding consent, opt out and identification.

Only the following types of organisations are able to send SMS to recipients without consent:

  • government bodies
  • registered charities
  • registered political parties
  • educational institutions (for messages sent to current and former students).

Here are links to SMS guidelines for – Australia and New Zealand


Ways recipients can Opt Out

Ensure you include one of the following methods of Opt Out in all marketing/promotional messages you send:

Reply to Opt Out
Opt Out Link

 Opt Outs, Sending SMS  
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