Opt Outs
Once you have permission from your recipient to send them marketing or promotional material via SMS (permission can be obtained through membership, sign-up, or opt-in), you must provide them with the ability to unsubscribe (Opt Out) from future communications. touchSMS allows you to set up multiple Opt-out lists, which enables your recipients to opt out of marketing and promotional communications while still allowing you to send transactional notifications.
Legislation
Before sending any marketing or promotional SMS, be sure to check your local legislation and guidelines regarding consent, opt out and identification.
Only the following types of organisations are able to send SMS to recipients without consent:
- government bodies
- registered charities
- registered political parties
- educational institutions (for messages sent to current and former students).
Here are links to SMS guidelines for – Australia and New Zealand