Enabling Opt Out by Reply
Abiding by the laws of SMS marketing is essential when using touchSMS. Before sending any SMS marketing, be sure to familiarise yourself with the Spam Act – Australia and New Zealand. It is very important that you adhere to these privacy rules.
The three key steps you should follow are:
- Consent – Only send commercial electronic messages with the addressee’s consent – either express or inferred consent
- Identification – Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message
- Unsubscribe – Ensure that a functional unsubscribe facility is included in all your commercial electronic messages. Deal with unsubscribe requests promptly
Sending an SMS with your Opt Out Reply or Link, go to;
1. Send SMS
2. Build your Recipients List by adding contacts or groups, importing a file or entering/pasting numbers in the text area provided.
3. Use the From drop-down to select your Sender ID. Your Sender ID will decipher which Opt Out method will be available for this campaign.
Opt out signature availability;
Shared Local or Number – Opt Out Link or Reply
Virtual Number – Opt Out Link or Reply
Alphanumeric Sender ID – Opt Out Link ONLY
4. Compose your message, then click Signatures > select Opt out Reply or Link from the dropdown and your opt out signature will be inserted into your message.
5. If you wish to schedule or stagger your campaign use the Campaign Delivery tools available.
6. Click Send.