Managing Opt Outs

Managing Opt Outs

The opt-out system in touchSMS has been upgraded to give you more control over your communications. You can now manage multiple opt-out lists within your account – making it easier to comply with customer preferences and communication regulations.

🚨 What’s Changed?

Previously, each account had a single opt-out list. Now, you can create separate lists for different message types, such as:

• Marketing

• Regional communications

• Transactional notifications

• Alerts or reminders

This means a recipient can choose to opt out of marketing messages, but still receive transactional or critical alerts.

📋 Opt-Out Lists Dashboard

From the Opt-Out Lists section of your account:

• View your existing opt-out lists

• See how many opt-outs are recorded per list

• Create new lists tailored to specific types of communication

Each list has:

• A name and optional description

• A count of opt-outs

• An option to set one list as the default

⚙️ The default list is used when no specific list is selected during message send.

➕ Creating a New Opt-Out List

1. Navigate to Opt Out from the sidebar.

2. Click Create New List.

3. Enter a name (e.g. “Marketing”, “Alerts – VIC Region”).

4. Optionally add a description.

5. Save.

✉️ Assigning an Opt-Out List to a Message

When sending messages, you can now select which opt-out list to associate with the campaign. This allows recipients to unsubscribe from that specific category only.

For example:

• If you assign the “Marketing” opt-out list to a message, recipients will only be opted out of marketing content when they unsubscribe.

• Their ability to receive messages in a “Transactional” or “Critical Alert” nature remains unaffected.

⚠️ Important Notes

• You must always assign the correct opt-out list to match the nature of the message.

• Recipients who unsubscribe will be added to that specific list and will not receive messages associated with that list in the future.

• You can still view, edit, or remove entries from any opt-out list as needed.

🧾 Viewing and Managing Lists

In the Opt Out Lists section, you can:

• Click into any list to view who has opted out

• Remove entries if needed (only do so in line with compliance regulations)

• Edit list names and descriptions

• Switch the default list