📲 Reply to Opt-Out
touchSMS supports opt-outs via reply, enabling recipients to unsubscribe from SMS messages by replying with an opt-out keyword such as STOP. These replies are automatically processed and managed within your account’s Opt-Out Lists.
🔄 How Reply Opt-Outs Work with Multiple Lists
With the enhanced opt-out system, each account can now create and manage multiple opt-out lists, allowing greater control over different types of messaging – e.g., Marketing, Transactional, Alerts, or by region.
When a recipient replies to a message using an opt-out keyword, their number is automatically added to the opt-out list associated with that message.
Example:
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If you send a marketing campaign linked to the “Marketing” opt-out list, and the recipient replies “STOP”, they will only be unsubscribed from marketing messages.
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They will continue to receive other message types (e.g., transactional or alerts) if those are managed under separate lists.
⚙️ Opt-Out Settings Overview
From the Opt-Out Settings tab, you can:
✅ Add Opt-Out Keywords
Define one or more opt-out keywords (e.g. STOP, UNSUBSCRIBE, CANCEL) that will trigger automatic opt-outs.
🗂️ Set a Default Opt-Out List
This list is used to capture opt-out replies from non-marketing messages (e.g. general service messages) when no specific opt-out list is selected.
✉️ Enable Opt-Out Confirmation SMS
Turn on this feature to send a confirmation SMS to recipients once they’ve opted out. You can customise the content of the confirmation message.
📌 Make sure to click “Save” after enabling or updating any settings.
🔗 Related Support:
Learn how to manage multiple lists and assign them to messages here:
➡️ Managing Opt-Outs
NOTE: You must use a Sender ID option that allows your recipient to reply to your SMS, in order to use this feature. See Sender ID Options here.