Yes, this is called an Alpha Sender ID.
Alpha Sender IDs must be registered and verified by local carriers before they can be approved on your account for sending.
You can register a Sender ID for approval directly from your account when you log in.
Alpha Sender IDs must be specific to your company name or brand. Generic Sender IDs like “Reminder” or “Support” will not be approved by the carrier.
Submission and registration of an Alpha Sender ID is FREE – there are no additional cost associated with registration or use of an Alpha Sender ID on the touchSMS platform.
Head to Settings > Sender IDs to submit an Alpha Sender ID for registration.
This option is available for sending SMS to Australia and some other selected regions. See our Sender ID Options by Country for more information.
NOTE: When sending an SMS using an Alpha Sender ID, recipients cannot reply to your message. This is a one-way SMS.
For more information, read Understanding Sender ID Options